Metro Atlanta Chamber Site Redesign

The Metro Atlanta Chamber is one of the driving economic forces in Metro Atlanta. Businesses from around the world seek out the resources and services the chamber has to offer, ranging from relocation assistance to membership among the brightest business people this side of the world.

This project involved a complete overhaul of the chamber's online experience, incorporating a full rebrand while also launching a modern, user-focused website. As the lead copywriter and content strategist on this project, my work involved overseeing all tasks involving content — specifically including the homepage content and all content within the Economic Development and Membership and Registration portions of the site.

Working closely with the user experience team and the insights team, we were able to create multiple unique content experiences across the site, ones tailored specifically to each audience outlined during user and stakeholder interviews.