Banyan Website Redesign

In my experience, a lot of agencies get caught up in a 'planning purgatory' while redesigning their agency website. It makes sense, too. You want to prove you can practice what you preach. But sometimes that planning period lasts for years and halts all progress. 

This project came through as a way to avoid that limbo period. Rather than build a new site from the ground up, the idea was proposed to create a prototype site on SquareSpace — one that would give new life to Banyan's online identity while laying the foundation for future, more fully involved updates. 

I was in charge of managing this first iteration and putting together everything that would live on the SquareSpace site. This involved creating user personas, laying out user flows and creating original content that would speak to each audience's needs. 

The site ultimately launched within four weeks of the project's kickoff.