Autotrader Co-Op Solutions

The onset of digital had a dramatic effect on many industries. Dealer marketing is a shining example of just that. For years, dealer marketing was known as a notoriously complex process, often requiring a great deal of time and resources without seeing a direct return as a result of those efforts. Autotrader decided to change that with its suite of Co-Op marketing solutions.

This project was part of Autotrader's Co-Op product rollout. Our job: create content that would convey the value of Co-Op in terms everyone could understand — all without taking up too much time. The result came together in the form of a landing page, pairing together engaging, on-page content with a kinetic type video.